Michelle Choi

How God Works in a Data and Efficiency-Driven World

By Michelle Choi

I’m a data and analytics consultant, involved in various types of work, most recently advising companies on what data to track and how to personalize people’s experiences with it. If anyone understands the gravity of privacy, it is the people who synthesize and use data in their line of work. The cultural mandate to “be fruitful and multiply; fill the earth and subdue it” has emphasized the responsibility I have to continually research, question and advise either for or against methods of tracking, technology and usability.